Kankakee County Convention and Visitors Bureau
Kankakee County, Illinois, USA
Objective
The Kankakee County Convention and Visitors Bureau promotes a vast area of communities in Northeastern Illinois. The bureau called for a custom designed website that would be compatible for all devices, provided user-friendly features for every type of traveler and connected to the bureau's existing CRM (Customer Relationship Management) software.
Solution
- Custom visual design
- Full responsive layout for desktop, tablet and mobile devices
- Automated integration of CRM
- Complete CMS for timely content updates
- User-friendly navigation targeting all audiences
- Full site search
- Social media integration
- Itinerary builder application
- Organic SEO (to deliver long-term traffic)
- Direct submission of information requests into existing CRM
Impact
Since the site launched in June 2014
- Award: The solution received an award for "Best Tourism Website" at the 2015 Illinois Governor's Conference on Travel and Tourism.
- User Sessions Increase: 123%
- Unique Visitors Increase: 111%
- Information Request Increase: 110%
- Search Engine Traffic Increase: 60%
View Project at www.visitkankakeecounty.com
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