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American Slide Chart

American Slide Chart

Carol Stream, Illinois, USA


Objective
American Slide Chart has been a leader in the slide chart industry for the past 80 years. Our client creates dimensional solutions that are both hands-on and user-interactive thus requiring a website that provided the same. J Rudny was contracted to create a custom redesign for American Slide Chart website.


Project
American Slide Chart was facing an aging website that did not respond well on mobile and tablet devices. In addition, the client did not have the ability to add timely content to the website to help with sales initiatives. Our major goal was to provide American Slide Chart staff with the ability to maintain the new site, publish content in a timely fashion, and respond to today's multi-device environment.


Solution
Our solution was to provide American Slide Chart with a website that was fully responsive and easily viewable on mobile and tablet devices. In addition, we integrated a complete content management system (CMS) to allow their staff the ability to add content to their website and to manage all aspects of the site. The final solution includes:

  • Custom visual design

  • Full responsive layout for desktop, tablet and mobile devices

  • Complete CMS for timely content updates

  • User-friendly navigation targeting all project aspects

  • Full site search

  • Social media integration

  • Organic SEO (to deliver long-term traffic)

  • Direct submission of information and project requests

Impact
Since the site launched in June 2015

  • New User Sessions Increase: 85%

  • Mobile Usage Increase: 54%

  • Information Request Increase: 50%+ monthly average

View Project at www.americanslidechart.com


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