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Chicago's North Shore Convention and Visitors Bureau

Chicago's North Shore Convention and Visitors Bureau

Chicago's North Shore, Illinois, USA


Objective
The Chicago North Shore Convention & Visitors Bureau (CVB) is a non-for-profit based tourism organization that promotes the communities of Evanston, Glencoe, Glenview, Northbrook, Prospect Heights, Skokie, Wheeling and Winnetka, Illinois to travelers, groups, meeting and event planners. J Rudny was contracted by the Chicago's North Shore CVB to create a fully responsive website complete with a robust content management system and integrated CRM service.


Project
The Chicago's North Shore project consisted of several major solutions to make their staff more efficient, as well as integrated with their current CRM api system.

  • Combine the main and mobile sites into one fully responsive website for all devices.

  • Develop and integrate a new content management system (CMS) to allow staff the ability to maintain and grow content pages throughout the site.

  • Integrate their current CRM with their website.

  • Integrate an advertising solution to help generate revenue.

Solution
Our solution was to provide the Chicago's North Shore Convention & Visitors Bureau with a custom redesigned website that provided a full response for desktop, tablet and mobile devices. We also updated the backend of their site to provide them with a content management system that allows their staff to have 99.9% control over all of the content, pages, including the ability to expand the site and navigation on their own. In addition, our solution fully integrates their membership CRM data provided by thier existing Simpleview CRM system.

The final solution includes:

  • Fully responsive layout for desktop, tablet and mobile devices

  • Custom visual design

  • Complete CMS for timely content updates

  • Simpleview CRM api integration

  • Organic SEO (to deliver long-term traffic)

  • Training provided to the staff

  • Unlimited expansion of their site

  • Advertising Manager for ad scheduling, assignment and reporting

Impact
Since the redesigned site launched:

  • Organic Search Engine Traffic Increased: 74%

  • Information Requests Increased: 50%

"J Rudny listened to our needs and provided us with a creative solution that allows us to have full content control, grow our destination, and increase our organic search reach. Their team provides an overall great experience and continued working relationship," said Gina Speckman, Executive Director of Chicago's North Shore Convention & Visitors Bureau.

View Project at www.visitchicagonorthshore.com.


Free Consultation
Find out more about how J Rudny can combine creativity and technology for you. Contact us today for a FREE consultation.