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Dupage County Convention and Visitors Bureau

Dupage County Convention and Visitors Bureau

Dupage County, Illinois, USA


Objective
Discover Dupage, also known as the Dupage County Convention & Visitors Bureau, is a non-for-profit partner based tourism organization that promotes Dupage County, Illinois to leisure travelers and meeting/event planners. Discover Dupage is 1 of 36 certified tourism bureaus in Illinois. J Rudny was contracted by Discover Dupage to create a fully responsive custom design layout that allows their staff to have control of the content and page management of their website.


Project
The Discover Dupage project consisted of several major factors that needed to be resolved to make their staff more efficient, as well as integrated with their current CRM api system.

  • Combine the separate main and mobile sites into one responsive website for all devices.

  • Provide staff with the ability to maintain and grow all content pages throughout the site.

  • Allow staff the ability to create blog articles in order to add fresh content and engage with visitors.

  • Integrate an advertising solution to help generate revenue.

Solution
Our solution was to provide Discover Dupage with a custom redesigned website that provided a full response for desktop, tablet and mobile devices. We also updated the backend of their site to provide them with a content management system that allows their staff to have 99.9% control over all of the content, pages, including the ability to expand the site and navigation on their own, and integrates their membership data with their existing Simpleview CRM system.

The final solution includes:

  • Fully responsive layout for desktop, tablet and mobile devices

  • Social Media integration

  • Simpleview CRM api integration

  • Complete CMS for timely content updates

  • Custom visual design

  • Organic SEO (to deliver long-term traffic)

  • Unlimited expansion of their site

  • Advertising Manager for ad scheduling, assignment and reporting

Impact
Since the redesigned site launched:

  • User Sessions Increased: 11%

  • Unique Visitors Increased: 17%

  • Page Views Increased: 13%

  • Organic Search Engine Traffic Increased: 18%

  • Information Requests Increased: 17%

View Project at www.discoverdupage.com.


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