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Kankakee County Convention and Visitors Bureau

Kankakee County Convention and Visitors Bureau

Kankakee County, Illinois, USA


Objective
The Kankakee County Convention and Visitors Bureau promotes a vast area of communities in Northeastern Illinois. The bureau called for a custom designed website that would be compatible for all devices, provided user-friendly features for every type of traveler and connected to the bureau's existing CRM (Customer Relationship Management) software.


Solution

  • Custom visual design

  • Full responsive layout for desktop, tablet and mobile devices

  • Automated integration of CRM

  • Complete CMS for timely content updates

  • User-friendly navigation targeting all audiences

  • Full site search

  • Social media integration

  • Itinerary builder application

  • Organic SEO (to deliver long-term traffic)

  • Direct submission of information requests into existing CRM

Impact
Since the site launched in June 2014

  • Award: The solution received an award for "Best Tourism Website" at the 2015 Illinois Governor's Conference on Travel and Tourism.

  • User Sessions Increase: 123%

  • Unique Visitors Increase: 111%

  • Information Request Increase: 110%

  • Search Engine Traffic Increase: 60%

View Project at www.visitkankakeecounty.com


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