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Whiting Corporation

Whiting Corporation

Monee, Illinois, USA


Objective
Whiting Corporation is a major manufacturer of heavy-duty overhead cranes and railcar maintenance equipment serving a variety of industries including steel mills, automotive plants, foundries, fossil fuel plants, metal service centers, refuse facilities, hydro-electric plants and nuclear power plants. Whiting Corporation is a trusted name for railcar maintenance and lifting equipment for the freight and commuter railroad industries. J Rudny was contracted by Whiting Corporation to create a fully responsive site utilizing the WordPress content management system (CMS).


Project
The Whiting Corporation project consisted of 3 major stress points that needed to be resolved.

  • The design was outdated and they required more of a visual appeal. The redesign was to have an emphasis on imagery throughout the site that highlighted their products to make it more enticing to prospective clients.

  • There was compatibility issues with the site not displaying well on mobile and tablet devices.

  • Their current site did not provide the staff with the ability to maintain the site properly. They wanted to add a blog to the website so their marketing staff can keep adding fresh content.

Solution
Our solution was to provide Whiting Corporation with a fresh website design that was fully responsive and could be easily viewed on mobile and tablet devices. The new design would allow them to highlight their products using visuals to make it more enticing to prospective clients. J Rudny utilized the Wordpress CMS to allow Whiting Corporation to have control over content and continue expanding the site as needed. The final solution includes:

  • Custom visual design

  • Full responsive layout for desktop, tablet and mobile devices

  • WordPress CMS to allow control over content

  • Visual areas to highlight their products

  • User-friendly navigation targeting all project aspects

  • Full site search

  • Blog article integration

  • Organic SEO (to deliver long-term traffic)

Impact

  • A responsive site with a fresh design to client products and services

  • Complete control over content management

View Project at www.whitingcorp.com


Free Consultation
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