WHITING CORPORATION

CRETE, ILLINOIS, USA

ENGINEERING & MANUFACTURING INDUSTRY | INTERACTIVE PROJECT | WEBSITE

OBJECTIVE
Whiting Corporation is a major manufacturer of heavy-duty overhead cranes and railcar maintenance equipment serving a variety of industries including steel mills, automotive plants, foundries, fossil fuel plants, metal service centers, refuse facilities, hydro-electric plants and nuclear power plants. Whiting Corporation is a trusted name for railcar maintenance and lifting equipment for the freight and commuter railroad industries. J Rudny was contracted by Whiting Corporation to create a fully responsive site utilizing the WordPress content management system (CMS).

PROJECT
The Whiting Corporation project consisted of four major stress points that needed to be resolved.

The design was outdated and they required more of a visual appeal. The redesign was to have an emphasis on imagery throughout the site that highlighted their products to make it more enticing to prospective clients.
Compatibility issues with the existing site prevented proper responsive display on mobile and tablet devices.
The current site did not provide staff with the ability to maintain the site properly as needed.
The addition of a blog section was essential for their marketing staff in order to continue site growth with fresh content.

Whiting Corporation

SOLUTION
Our solution was to provide Whiting Corporation with a fresh website design that was fully responsive and could be easily viewed on mobile and tablet devices. The new design would allow them to highlight their products using visuals to make it more enticing to prospective clients. J Rudny utilized the Wordpress CMS to allow Whiting Corporation to have control over content and continue expanding the site as needed. The final solution includes:

Custom visual design
Full responsive layout for desktop, tablet and mobile devices
WordPress CMS to allow control over content
Visual areas to highlight their products
User-friendly navigation targeting all project aspects
Full site search
Blog article integration
Organic SEO process to deliver long-term traffic
Ongoing maintenance and support

IMPACT

A responsive site with a fresh design to client products and services
Complete control over content management
Organic Search Traffic increased to 67% of overall traffic

VIEW PROJECT: WhitingCorp.com

Find out more about how J Rudny can combine creativity and technology for your next web, mobile, or kiosk project. Contact us today for a FREE consultation.

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